Kevin De Silva, a student of MA Luxury Brand Strategy & Business, explores how Broken Planet has rapidly emerged as one of the UK’s fastest-growing streetwear brands while also educating the younger generation on the importance of sustainability.
How could it take off?
Lukas and Indrè began their dress image at first as a purposeful venture. Simply seven days before their most memorable send off, one of their recordings became a web sensation via online entertainment bringing about their Instagram acquiring over 10k supporters and selling out their most memorable drop in under 40 minutes.
Both colleagues take gigantic motivation from space and American hip-bounce stars and they have outperformed 50,000 clients overall with their inventive virtual entertainment showcasing techniques through stages like TikTok.
Sustainable Streetwear:
Broken Planet underlines the significance of making pieces of clothing with reused materials close by sluggish transportation processes to assist with safeguarding the planet and truly show their clients what an economical style brand truly resembles.
“We hate trends – that’s a fact. As people that don’t like fast fashion, we can say that confidently.” – Lukas and Indrè
Broken Planet’s Marketing
With regards to an effective design promoting methodology, straightforwardness is vital to the Messed up Planet brand. The garments on their Instagram feed are styled in an extremely easygoing and ordinary manner. Their feed is eye catching and dynamic in variety and they utilize web-based entertainment stages, for example, YouTube and BeReal to showcase the brand. At present Broken Planet has over 370k adherents on Instagram and they utilize miniature forces to be reckoned with who are simply beginning to advance their image.
Broken Planet Hoodie has a dress drop one time per month and infrequently has a shock drop. As a component of their procedure, the brand likewise have loved ones pool pieces where they then utilize the benefits to give to the ‘Broken Planet Establishment’. Secret drops are notable by Broken Planet where they sell their defective/non-flawed items at a discounted cost. Defective things included are hoodies, flash up hoodies, shirts, workout pants, shorts and shades. Supportability is at the core of the brand, pushing the significant point that whether your things contains an imperfection it can in any case be a useable thing – it likewise advances that wearing dress with minor flaws is socially OK. Up until this point, the Messed up Planet Establishment has raised over £70,000.
Community Involvement :
Local area inclusion is similarly as significant for Broken Planet to cooperate with their clients. In July 2022 they sent off their most memorable spring up store inShoreditch, London, where they had various rooms with various subjects. The subjects included: a moon room, planet of ice room, desert planet room, planet of life room and the spaceship room. The temperature of the room was custom-made to each room close by the lighting to match with the climate – for clients to submerge themselves in these environments.
Broken Planet’s future:
Obviously Broken Planet’s main goal is to make feasible, dependable articles of clothing which can endure forever. Both Lukas and Indrè stress to HYPEBEAST “We don’t for even a moment notice our manageability any longer. We don’t do it to ensure we get deals; we simply use supportability to help our perspective inside and to know that is the manner by which we simply decide.
Broken Planet Market tactical social media marketing strategies have been proven effective in promoting their brand whilst creating an immersive pop-up experience for the younger generation – in order to educate them on sustainability and the future of fashion.